“You can be a victim, or you can be a badass. The choice is yours.” – Judi Holler

Between my time spent at the Tulsa and Brainerd racetracks, I flew to Detroit for a quick couple of days with my beloved ladies at the Women in Auto Care Conference. I’ve talked about this amazing group of women who come from all sides of the automotive industry, such as shop owners, technicians, aftermarket dealers, OEM marketing, etc. and they leave their hats at the door and come together to empower one another and strategize how we can grow and improve our voice in the male-dominated industry. I always leave this event feeling motivated and inspired to make a difference and help pave the way for future females in racing and in automotive. For past conference notes, click here to read about what I’ve learned in the past and how it could apply to you and your business.

My Top 10 Takeaways:

  1. The US Auto Care industry is a $405 billion industry, made up of 30% women in the automotive work force.
  2. 17.3 million new vehicle units were sold in 2018, and the industry is forecasting this to be 16.8 million in 2019. Women make up 50% of new vehicle sales and their body style of choice is a crossover (I have contributed to this stat!)
  3. Kirsten Zaremba shared with us that we do NOT own our vehicle data – our vehicle is tracking so much information about us while we’re driving, including how much weight you’ve gained/lost, your favorite locations (so they can share with advertisers), driving behaviors, and more….

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