If you’re serious about turning racing into a full-time career as either a driver or the owner or manager of a team – social media is an integral place to start.
If you’ve only ever used it for personal use to share a family photo or picture of your dog from time to time, NOW is the time to learn how to use it professionally.
Maybe you get that social media is important (or your current sponsor has even told you it is!), but you don’t quite know how to make the most of it yet. You’ve tried figuring out social media on your own, but it ended in ho-hum results, dwindling content ideas, and what felt like a lot of wasted time.
I have good news: If you can engage your ideal followers, you can get a title sponsor. (And it’s a lot easier than you might think!)
Once you create a consistent posting strategy and build up your brand presence, you can further the relationship with your current sponsor – while also attracting new ones.
You may be thinking... that all sounds great - but does it really make a difference?
Yes! Because when you keep your sponsors happy with marketing that makes the sponsorship worthwhile on their end, it just gets better and better for you, too. The continued (or increased!) funding you receive means you’re able to buy better parts, cover travel costs, and eventually even hire a mechanic or truck driver to save you more time. Let’s be honest…racing is an expensive sport!
Post consistently and quickly ON INSTAGRAM AND FACEBOOK
Keep YOUR content relevant and fresh, even during the off season
Promote yourself and your brand (AND FIGURING OUT what “your brand” even is)
Build a LOYAL following that creates exposure for your sponsors
Generate HIGH-PERFORMING engagement from your followers
Attract new sponsors AND GET PAID TO RACE!
JOIN DRIVEN BY SOCIAL HERE FOR $249 >>>
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If you complete the course but fail to see any changes, you can receive a full refund as long as you show proof that you did the work.
One-time enrollment cost with lifetime access to all curriculum plus automatic future updates and additions.
This course is the complete 4-step proven process you need to plan, create, and promote your social media profiles to attract your target market.
The entire course is centered around who fits inside your target market and who your ideal followers are.
I've added in a NEW module completely about building your personal brand and how to grow your value and worth online.
Whether you prefer an interactive or print version of the workbook, both are available for you to follow along each module.
80 racing hashtags ready for you to choose from for your next post, plus additional hashtag strategies
VALUED AT $89
YOU GET IT FOR FREE!
Social media insights tracker for each month to measure growth rate, click-through rate, and ROI.
CONTENT PLANNING SYSTEM
That’s over $300 of bonuses you get instantly when you enter Driven by Social!
VALUED AT $149
YOU GET IT FOR FREE!
here are your free exclusive bonuses when you enroll today:
In this module, you'll learn how to set up your pages for success, including the elements of your bio, the right type of pages to use, how to use your settings on Instagram and Facebook, and the best practices and principles of social media. We will also go over how to start tracking your insights and measure ROI, and your goals and what action steps you need to start taking today.
This week will help you figure out and define what makes up your personal brand. You will learn how to know what your identity is, what makes you different than the other racers, and the 4 crucial brand pillars. From there, we will start refining your brand positioning and come up with a clear content strategy focused on your target markets and niche.
This week's mantra is work smarter, not harder. As in racing and in life, you will learn how to write captions and create visuals and test it out to see how content gets some wins and some loses. You'll learn how to edit your photos and videos for Reels, IGTV, lives, and stories, as well as how to legally get and use photos from the track photographers.
Once you've hit publish, now what? It's time to use what you've learned in weeks 1-3 + the bonuses and put it all together to measure the data. I will go over how the algorithm actually works, why you should measure insights and how to present it to sponsors and team owners. Finally you'll learn to implement these evergreen strategies as you cross the finish line of DBS.
My social media content planning system *not seen anywhere else* so you can easily plan a month’s worth of posts in 1 day.
VALUED AT $129
YOU GET IT FOR FREE!
Listen. As a fellow driver, I get that. We do it for competitiveness, the adrenaline rush, and the fun. We do it for the family-like bonds we create at the track. But all of that is fueled by sponsorships.
And when placed side-by-side with another driver that performs the same on the track as you (but with a greater online presence), brands will choose to sponsor that other driver. Every. Time.
This program includes a full content calendar designed to make social media a minimal time commitment so you stay that much more focused on everything else that’s important to you. I understand that you may be using your vacation days to travel to races in your region or spending your evenings and weekends working on your car. I get that you’re tired of working all the time to make money for parts and to travel to races. But what if the sponsorships you gain from social media meant you could work fewer hours? Or make racing your full-time career?
Being camera shy is normal – and okay! But you do need to learn a few things and get comfortable through practice if you want to make this work for you. This course will teach you how to get professional photographs, go live on video (while still feeling authentic to you), and give interviews to the media, so you don’t freeze up when they come to you! It’s not about being perfect or becoming an online celebrity overnight. It’s about being you and creating a platform that helps you to create a life you love.
Then I’ll keep this answer short & sweet. The average student completes the Driven by Social course in less than 8 days.
Before obtaining my NHRA Top Alcohol Dragster license in early 2015, I went to school to study marketing and graphic design because I wanted to bring my best image to the table for my league, for my team, and for my sponsors.
Since then, I have grown my social media presence on Facebook and Instagram to over 100,000 followers, which is the largest online following out of all racers in the NHRA Sportsman class league.
As sponsors began approaching me to tell me how much they wished I could teach their drivers how to use social media, I decided to create a course to make social media accessible for other racers like me.
I care about your success as a racer, and social media is hands-down the most fun, easy, (and free!) way I know to help you make more money.
I’d love to see you inside Driven by Social where I’ll be with you for every pass.