In 2 weeks or less, learn how to make your team stand out online, have a clear content strategy, and build a highly-engaged audience without wasting time trying to figure it out on your own.
If you’re serious about turning racing into a full-time career as either a driver or the owner or manager of a team – social media is an integral place to start.
If you’ve only ever used it for personal use to share a family photo or picture of your dog from time to time, NOW is the time to learn how to use it professionally.
Maybe you get that social media is important (or your current sponsor has even told you it is!), but you don’t quite know how to make the most of it yet.
You’ve tried figuring out social media on your own, but it ended in ho-hum results, dwindling content ideas, and what felt like a lot of wasted time.
I have good news: If you can engage your ideal followers, you can get a title sponsor. (And it’s a lot easier than you might think!).
for only a little more effort.
Yes! Because when you keep your sponsors happy with marketing that makes the sponsorship worthwhile on their end, it just gets better and better for you, too. The continued (or increased!) funding you receive means you’re able to buy better parts, cover travel costs, and eventually even hire a mechanic or truck driver to save you more time. Let’s be honest…racing is an expensive sport!
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In 3 years I went from 33,000 to 145,000+ followers and my audience continues to grow every day - and I've been able to help over 150 racers and companies do the same.
In this e-course, you'll learn how to set up your pages for success, including the elements of your bio, the right type of pages to use, how to use your settings on Instagram and Facebook, and the best times to post on social media.
We will also go over how to start tracking your insights and measure ROI, and your goals and what action steps you need to start taking today.
This e-course will help you figure out and define what makes up your personal brand. You will learn how to know what your identity is, what makes you different than the other racers, and the 4 crucial brand pillars.
You'll learn how to write captions and create visuals including videos for Reels, as well as how to legally get and use photos from the track photographers.
My social media content planning system *not seen anywhere else* so you can easily plan a month’s worth of posts in 1 day.
Once you've hit publish, now what? It's time to use what you've learned in parts 1 and 2 + the bonuses and put it all together to measure the data.
I will go over how the algorithm actually works, why you should measure insights and how to present it to sponsors and team owners. Finally you'll learn to implement these evergreen strategies as you cross the finish line of DBS.
You'll use this social media insights tracker for each month to measure growth rate, click-through rate, and ROI.
I've curated 80 racing hashtags ready for you to choose from for your next post, plus additional hashtag strategies.
In two weeks or less, you’ll learn how to optimize your pages for success, stand out from the competition at the track and online so you can garner attention from race fans and sponsors, create a clear strategy with high-performing content with a proven process for results on Instagram and Facebook.
You will get all of the pre-recorded videos, the full workbook, and access to bonuses that aren’t included in the 3 separate parts.
One 90 minute private Zoom call to work on a content strategy for this season - I'll answer any questions you have about your social media pages.
Editable template (no software needed) to create a summary of your content on social media to present to your sponsors! Includes engagement rate, demographics, and performance of your sponsored posts.
30 days of step-by-step actions to boost your visibility and momentum on Instagram and master the principles of engagement.
Each course's one-time enrollment cost includes lifetime access to all curriculum, plus automatic future updates and additions.
If you complete the course but fail to see any changes, you can receive a full refund as long as you show proof that you did the work.
Before obtaining my NHRA Top Alcohol Dragster license in early 2015, I went to school to study marketing and graphic design because I wanted to bring my best image to the table for my league, for my team, and for my sponsors.
Since then, I have grown my social media presence on Facebook and Instagram to over 100,000 followers, which is the largest online following out of all racers in the NHRA Sportsman class league.
You want to take out the guesswork of what and when to post on social media.
You want to up-level your social media marketing but don't have time to spend hours trying to figure out how Instagram and Facebook work.
You struggle with finding and attracting your current or potential sponsor’s target market.
You don't know what type of high-performing content to create and post, even in the off-season.
You want to grow your social media following and engagement with a proven process.
You have no idea how to beat the algorithms and get more of your posts seen by new and existing followers.
You need to build your brand presence online and at the track so you stand out from the competition.
You want to learn how to effectively plan and schedule your posts ahead of time so it doesn’t take over your life while at the track.
You don't know how or why you should track analytics or present it to your sponsors
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